Doug Ford Facts
What happened in New Jersey?
Getting down to Business
Doug Ford will tell anyone willing to listen that he's not a politician - he's a businessman (he also says he's been in politics for 25 years, so it's all a bit muddled).
And, because of his extensive business experience, Doug says he will be better than any other politician at running Ontario.
But does his record support this? Let's look at what happened when Deco (his family company) expanded into New Jersey. Spoiler alert: It did not end well.
Word to the Wise
Doug Ford is president of Deco Labels and Tags, a family-owned and -run business that he inherited from his father. The company's 2008 expansion to New Jersey was Doug's first big decision in charge.
By all accounts Doug is a capable salesperson and account manager, but his strategic decision-making doesn't hold up under scrutiny:
Wise Tag is a case study of how Doug Ford operates, said one of his close business associates.
The lawsuit was apparently dropped when the plaintiff unexpectedly passed away. Deco never re-branded or took over the operation and little was said until an announcement that the assets of Wise Tag & Label had been sold in May 2017.
Deco is a mid-sized player in a consolidating industry that bought a troubled competitor but couldn't turn it around. That happens all the time. That's not news.
What is important is that Doug Ford constantly talks about his superior business acumen and abilities. "Let me tell you" he says, "if I ran a deficit with my business, we'd be done."
Doug Ford sold the assets of his New Jersey business in 2017. That means the business itself had no value. Probably because it ran a deficit for almost ten years. Probably why he was, as he says, "done".